About

P.J. McNealy is an accomplished writer, analyst and consultant specializing in the digital media and consumer electronics industries. He brings a unique combination of skills, having spent time as a market research analyst, a financial analyst, a consultant, and as an adjunct professor. His skills are: 1) deep in areas such as video games, the TV industry food chain, the music industry, consumer electronics, and consumer purchasing (or lack of purchasing) behavior, and are 2) wide having covered the emerging business models in the Internet, digital entertainment, and media industries. His main focus is simple: where are the business models going, and what are the technologies and consumer behaviors driving those changes? Addressing and trying to answer those questions are the main drivers behind P.J. creating Digital World Research, LLC.

P.J. has covered digital media since it was really analog media, dating back to the mid-1990s. He has lived the Silicon Valley during the Bubble, made several trips to Japan to better understand the consumer electronics food chain, worked on Wall Street during the eruption of Chinese-based IPOs, and enjoyed teaching back at Boston College for the past five years and understanding the behaviors of the 18-to-25-year old demographic.

P.J. has worked covering the same industries from different sides, such as being a veteran financial analyst with more than eight years experience on both the sell-side and buy-side. He spent four years at American Technology Research (later bought by Gleacher/Broadpoint) as a Principle/Senior Analyst in the digital media and entertainment spaces. P.J. covered companies such as Electronic Arts, Activision, Take-Two, THQ, Shanda Interactive, Sonic Solutions, Warner Music Group, Real Network and Napster. He was regularly quoted in national and international media outlets such as the New York Times, the Wall Street Journal, the USA Today, Reuters and Bloomberg, and made TV and radio apperances with outlets such as the ABC Nightly News, NPR, the News Hour with Jim Lehrer, CNBC and MSNBC. At Loch Capital, he covered consumer trends in consumer electronics, consumer tech, software and Internet-related sectors. He also specialized in the Japan consumer electronics industries, including the TV, glass and hard-drive/memory makers. Prior to his career on Wall Street, P.J. worked on the market research side in the Silicon Valley for Gartner/Dataquest, a premier global technology market research firm, for six years. As a Research Director for Gartner G2, his coverage areas included consumer technology, Internet audio, digital video, set-top boxes, and both online gaming and digital music models. Prior to working within Gartner G2, P.J. was responsible for running the Dataquest e-Home Consumer Electronics program, including extensive consumer household benchmarking surveys and consulting projects. P.J. also spent time working within Gartner’s consulting business, focused on consumer electronics and software.

In addition, P.J. has been teaching as an adjunct professor at Boston College for the past five years. His class, Special Topics: New Media Industries, is in the Carroll School of Management and is open to both undergrads and MBA students. The class focuses on the technology that has changed the business models for the video game, music, movies, TV, publishing and advertising industries. P.J. has brought in a wide variety of guest speakers to help reinforce the real-world teaching lessons. These speakers have included top-level management or key contributors from firms such as Nintendo, Microsoft, Yahoo!, Newsweek, Gracenote (bought by Sony), Sports Illustrated, The Boston Globe, and Forbes.

Got an idea that deserves a deeper look?Drop a line to pj (at) digitalworldresearch (dot) com.